Skip to content

Sophie Mendel

Copywriter · Branded Content

ABOUT

Formerly an editor at Travel + Leisure with People, Inc. covering the e-commerce fashion, beauty, travel, and hotels beats, I am an experienced copywriter, journalist, and editor. I’ve visited 55 countries and have lived in five, speak three languages (English, Spanish, Hebrew), and am learning two more (French, Arabic). 

I specialize in brand storytelling that transforms complex ideas into sharp, engaging copy that converts. With more than seven years of publishing experience, my expertise lies in SEO-driven content strategy and crafting high-impact custom content optimized for performance. I deliver polished, consistent brand voice across channels, spanning sponsored content, e-commerce, social, email, web, product copy, and more.

For branded content that informs, engages, and delivers results, let’s connect.

SOCIAL MEDIA

I have my finger on the pulse of current social trends. My work has included brand collaborations working across social media platforms, including Instagram, TikTok, Facebook, X, and LinkedIn to create reels, video and carousel posts, and organic social content.

CUSTOM CONTENT

I help brands develop custom content through editorial-style stories, campaigns, and media tailored to their voice and audience, to seamlessly blend marketing goals with engaging, high-quality content. For The MICHELIN Guide’s Destination Vancouver project, I produced a series of editorial-style articles on the city’s dining scene, sourcing insights through interviews with top chefs at Michelin-starred restaurants. The work captured a credible, Michelin-aligned perspective while thoughtfully supporting the client’s broader brand and storytelling goals.

DIGITAL MARKETING

My expertise extends to comprehensive digital marketing campaigns spanning sponsored content, email, newsletter, social channels, web, landing pages, sponsored content and ads, blogs, and beyond. I use creative solutions to ensure consistent brand messaging across all mediums to tell a story that resonates with the consumer. Major clients include Four Seasons, TripAdvisor (Viator), The MICHELIN Guide, and more.

E-COMMERCE

I am proficient in creating custom shopping and e-commerce content that combines product copy and visual storytelling to execute natural and effective brand messaging, while working collaboratively with cross-functional teams.

EDITORIAL

My editorial experience runs the gamut from long-form features to shorter blog posts across a range of publications with varying editorial voices; including Travel + Leisure, The MICHELIN Guide, Lonely Planet, Four Seasons Magazine, Contiki, Hostelworld, and more.
Zion National Park Lodge Hotel Review for Travel + Leisure
I Backpacked Solo Through Vietnam — How It Helped Me Heal article for Travel + Leisure

Find my full published works HERE

BEATS & EXPERTISE

TRAVEL

From solo female travel to luxury and budget stays, trip planning, culture, flights and airlines, and more.

LIFESTYLE

Trending topics across music and entertainment, health and wellness, culture, shopping, and more.​

FASHION & BEAUTY

Including men's & women's fashion, makeup, skincare, haircare, & accessories.

HOTELS

Hotel reviews and roundups, both domestic and international, from luxury chains to boutique properties.

E-COMMERCE

Shopping content ranging from athleisure brands to hiking gear to tech gadgets and beyond.

CREDIT CARDS & TRAVEL REWARDS

Points & miles coverage across major credit card and hotel rewards programs.

FOOD & RESTAURANT

Popular restaurants and trending hotspots, Insta-worthy cheese pulls, and top foodie destination coverage.

NEWS & SEASONAL

Newsworthy, timely, seasonal, and holiday content requiring quick turnaround times.

LUGGAGE & PACKING ESSENTIALS

The best bags and suitcases for every type of traveler. Often personally tried and tested.