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ABOUT

Formerly an editor at Travel + Leisure with Dotdash Meredith covering the e-commerce fashion, beauty, travel, and hotels beats, I am an experienced journalist, editor, and copywriter. I’ve visited over 50 countries and have lived in five, speak three languages (English, Spanish, Hebrew), and am learning two more (French, Arabic). 

I specialize in turning complex ideas into snappy, engaging, and digestible content for a wide variety of audiences. With more than seven years in the publishing industry, I am well-versed in optimizing content according to SEO best practices. I provide clean, consistent brand voice across channels, ranging from e-commerce to social, email, web, product copy, and beyond.

For all your branded content needs — I’m your girl!

EXPERTISE

TRAVEL

From solo female travel to luxury and budget stays, trip planning, culture, flights and airlines, and more.

LIFESTYLE

Trending topics across music and entertainment, health and wellness, culture, shopping, and more.​

FASHION & BEAUTY

Including men's & women's fashion, makeup, skincare, haircare, & accessories.

HOTELS

Hotel reviews and roundups, both domestic and international, from luxury chains to boutique properties.

E-COMMERCE

Shopping content ranging from athleisure brands to hiking gear to tech gadgets and beyond.

CREDIT CARDS & TRAVEL REWARDS

Points & miles coverage across major credit card and hotel rewards programs.

FOOD & RESTAURANT

Popular restaurants and trending hotspots, Insta-worthy cheese pulls, and top foodie destination coverage.

NEWS & SEASONAL

Newsworthy, timely, seasonal, and holiday content requiring quick turnaround times.

LUGGAGE & PACKING ESSENTIALS

The best bags and suitcases for every type of traveler. Often personally tried and tested.

EDITORIAL

My editorial experience runs the gamut from long-form features to shorter blog posts across a range of publications with varying editorial voices; including Travel + Leisure, Lonely Planet, Hostelworld, and more.

DIGITAL MARKETING

My expertise extends to comprehensive digital marketing campaigns spanning email, newsletter, social channels, web, sponsored content and ads, blogs, and beyond. I use creative solutions to ensure consistent brand messaging across all mediums to tell a story that resonates with the consumer. 

E-COMMERCE

I am proficient in creating custom shopping and e-commerce content that combines product copy and visual storytelling to execute natural and effective brand messaging, while working collaboratively with cross-functional teams.

SOCIAL MEDIA

I have my finger on the pulse of current social trends, and am comfortable working across social media platforms, including Instagram, TikTok, Facebook, X, and LinkedIn.